Application of the 6D Hofstede Model in an Analysis of the Polish and Portuguese Business Culture

Business management in a culturally diverse environment, that is acting different business cultures, one of the major challenges facing managers nowadays. Cultural differences among societies have been known to exist for ages, but holistic view their impact on culture particular countries, development cultural typologies and studies into nature interactions between organisational date back 1980s. The acceleration social, technological demographic changes, more rapid process globalisation as well some disturbances, such COVID-19 pandemic, war Ukraine or intensifying rivalry China United States America, increase uncertainty. Such changes require new sensitivity new, modified systems values. objective this study has determine compare Polish Portuguese cultures. To end, contemporary cultures analysed according 6D Hofstede model.